A powerful key to business success is a list. You’ve heard it said, “the money is in the list.” Not only is the money in the list, but your list of potential clients and customers and your list of current clients is also where your relationships in your business begin. Your list is the way you communicate with and build a relationship with your customers. This is even more important than the money. Sure we all need money in our businesses to make things happen, but you won’t get paid by anyone unless you first build a relationship with them. The key to having someone do business with you is for them to first know you, like you, then trust you. If they don’t feel like they know you and can trust you they will NOT do business with you. That’s the bottom line.
So, how do you make sure that your potential clients and customers feel as if they know you and can trust you? You must communicate with them and do so on a regular basis. As your business grows this will become a bit more difficult that is why you want to utilize the systems that are available for you to use so that you can manage to communicate consistently with your list(s). This will help build the relationship with them that you need.
In my personal business I use Aweber as my list management system which allows me to communicate with my potential clients and customers on a regular basis. I am asked all the time why I choose to use Aweber. One of the biggest concerns most of you have is the cost of Aweber. Aweber is $19 per month. To many of us that seems like a big investment on a monthly basis. This may be true, but I use Aweber for several reasons including:
Aweber has an autoresponder that allows me to plan ahead, click a few buttons and allow the system to work while I sleep. An autoresponder is priceless. It can be set up once and will work for you time and time again even while I’m sleeping.
Aweber allows your list management systems to grow as your business grows. Aweber allows you to upgrade as your list grows. There are other list management systems that cost more no matter how many people are on your list, while Aweber won’t charge you more until you have 500 plus people on your list.
Aweber has a professional look and feel. Aweber’s amazing tools allow you to create emails that have a professional look and feel as well as web forms and sign up boxes that look amazing without a graphic designer. That’s priceless.
Aweber allows you to track and study your results. You may be sending emails on a regular basis but you may not have a clue whether or not people are opening them or taking action as a result. Aweber will allow you to see the open rates as well as the click thru rates so that you’ll know what type emails are working and which ones aren’t.
I don’t know about you but I put a lot of time and energy into my business alot more time and energy than $19 worth a month. I spend $19 a month for Aweber and it multiplies my time and energy because it works for me. It also allows me to see that in this past month my list has grown by 58 subscribers I wouldn’t have known that if I hadn’t invested in the system. I want to know that my business is succeeding – don’t you? Sign up for Aweber and get started!