In this digital age in which we live promoting your business is much different than it used to be. In fact, it is in my opinion not only different, but easier. We now have social media, which connects us to the world within a matter of minutes and most of the services that we enjoy are free. You can utilize social media to spread your message and promote your business. Social media is a valuable tool for a virtual assistant to use in order to obtain new clients and let others know about what you offer.
Of course as with anything you need to learn how not to abuse the privilege of social media. There are some unspoken social media rules that we should all abide by and take into account. If you really want social media to work for you, you have to be willing to do what is necessary to make that happen.
Social Media and the Virtual Assistant
Here are a few unspoken rules about using social media:
Be real. It’s important that you are real and honest on social media. Remember, what you say on social media is permanent and cannot be taken back, even if you delete a post if someone else has already shared it you can’t delete that.
Engage. It is important to engage with others rather than just spewing out ads and promotions. You must create real, authentic relationships with others so that they will know you, like you and trust you so that in turn they will feel comfortable doing business with you.
Don’t Spam. Spamming is wrong and can easily be done on social media without realizing it. Anytime you send unsolicited information to someone privately you are soliciting them and spamming them. Don’t send ads and promos to people privately on social media or you are considered a spammer. You can be reported and punished.
These are just a few things to remember when using this valuable tool of social media to promote your business. I encourage you to check out our Google Hangouts for many topics for Getting Started as a Virtual Assistant.